Jatiluwih Rice Terrace

Jatiluwih Rice Terrace is one of the spectacular tourist destination in Bali with its breathtaking verdant, stepped paddies cascade down the slopes with the backdrop of Mount Batukaru, casting both serene and majestic aura. The scenic vast rice terrace and it's unique Subak system has been passed and preserved through generations until now, and gets recognition as the Unesco Heritage Site.

However, as a tourism destination, Jatiluwih is not well marketed yet. The consistent visual communication is not present, and they lacks digital presence. Therefore, Jatiluwih is not that popular amongst other tourist destination in Bali such as Ubud, Penglipuran, or Kuta.

We collaborated with the Jatiluwih marketing team to create a brand new visual identity, along with other marketing collaterals to help elevate the Jatiluwih rice terrace brand recognition.

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